Consumers don’t just control what content they watch. They control when they watch it, on which screen, and at which viewing location. Whether they consume on-demand or live, alone or together, over time or binged, more viewers are moving seamlessly across time, screen, and location than ever before. Join us to hear Brian West, Executive Director of Cross Platform Engagement & Analytics at Disney ABC Television Group, as he discusses how his team provides ongoing reporting and analysis on the performance of Prime Time, Daytime, News and Late Night content across a variety of platforms including ABC’s Full Episode Player, ABC on Hulu, ABC VOD, ABC.com, ABCNews.com, GMA on Yahoo!, Netflix and others.
He will also discuss how he takes those insights to inform stakeholders through cohesive storytelling to drive growth for TV, Online, and VOD. You can find Brian's LinkedIn profile here: http://bit.ly/2o3H19Z
eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the LA and Seattle (http://bit.ly/2xvtpvu) Marketing Analytics Groups.