Attribution & Audience Intelligence w/ Amanda Kozlowski of Lionsgate

Details

Join us on Tuesday, April 3rd, for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment.

Amanda will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content Recognition (ACR) for purposes of modeling media attribution – and the additional audience insights that ACR can deliver to any advertiser. Lionsgate’s ACR partner TVadSync will also share some examples of how other brands are incorporating ACR data as a part of their analytics efforts.

RSVP to this event now while there is still space left!

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eSage Group ( http://bit.ly/2f0JdMj), a boutique marketing analytics consultancy, is the organizer and sponsor for both the LA and Seattle Marketing Analytics Groups (http://bit.ly/2xvtpvu).
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