fbRads: Analyzing and managing Facebook ads from R

*** RSVP on Eventbrite on the link below ***

fbRads: Analyzing and managing Facebook ads from R

Ajay Gopal, VP of Growth & Data Science at CARD.com
Gergely Daroczi, Lead R Developer at CARD.com

Facebook made its ads marketing and ads API generally available in March of 2015, which empowers developers to analyze, report on and manage marketing actions in a programmatic and automated way. As the API is now generally available to the public, CARD.com decided to release its related R code-base in the means of an R package, which facilitates rapid development around data-driven ad management.

The core features of the package includes support for multiple FB accounts, batch or async queries and automated paging for larger amount of data, query threshold and error handling of temporary network issues. Besides a number of wrapper functions around the FB marketing API, the package is intended to be modular enough to support other API endpoints as well.

Date: November 17, 2015

Timeline:

• 6:00pm arrival & networking
• 7:00pm talk start promptly

You must have a confirmed RSVP and arrive between 6:00-6:55pm in order to pass security. Please RSVP here (https://www.eventbrite.com/e/fbrads-analyzing-and-managing-facebook-ads-from-r-tickets-19525099097) on Eventbrite.

Venue: Cornerstone OnDemand (http://www.cornerstoneondemand.com/) in Santa Monica will kindly host this meetup.