Heidi Kerr-Schlaefer is a full-time freelance writer, small business owner and professional blogger. Her blog, HeidiTown.com, has become well-respected as the place for entertaining information on Colorado festivals and travel.
Heidi’s presentation will begin with an overview of HeidiTown. She will discuss how the brand has grown beyond the blog and how she utilizes social media to spread the HeidiTown message. She will explain what a blog is, and how businesses should approach bloggers versus journalists. The approach is very different.
She will then move to the topic of business blogging and social media. She will explain how blogging and social media have worked for her small business, Ryan Schlaefer Fine Furniture, Inc., and how it might work for yours. Heidi will also give you some ideas on what you might write about on your small business blog, and she will explain how blogging for your small business can dovetail nicely with your social media, i.e. Facebook.
Plus, you will leave with the tools to grow your own business’ online presence.
There will be lots of time for questions.
The cost for this meetup is $5 (Free for members of The Armory) Half of the workshop fee will be given to the LCBD to support local small business growth and the other half will be given to a local charity.