BBC Machine Learning Fireside Chats Presents: The AdTech Apocalypse

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Please register and download your tickets for this event here:
https://www.eventbrite.co.uk/e/bbc-machine-learning-fireside-chats-presents-the-adtech-apocalypse-tickets-73091535751

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This MeetUp will be held at the London Business School - Sammy Ofer Centre (The Old Marylebone Town Hall, Westminster Council House, 117 Marylebone Rd, Marylebone, London NW1 5PT)

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Over the last few years, digital advertising has experienced some bad press.

The dominating forces of Google and Facebook, alleged manipulation of voting behaviours, a careless approach to data privacy and algorithms chasing wrong signals like demographics…the list of crimes continues and might lead the public to think - is this truly the end?

However, despite these challenges, consumers continue shifting their buying and decision-making habits online. Access to more data, greater computing power and ML give technologists the ability to innovate. AdTech facilitates the sale of products for advertisers and brands, and media organisations are holding on to their prime revenue stream.

Now, in the face of upcoming elections, we'll speak with technologists and industry experts and ask what can be done to avoid the AdTech apocalypse.

We will be joined by :

Lara Izlan, Director, Advertising Data & Analytics at ITV - Lara is responsible for developing data partnerships, products, and analytics to power ITV's advanced advertising proposition. Lara's previous roles in media brands like Disney and AOL, and her experience leading programmatic teams at Telegraph and AutoTrader put her at the heart of the ad tech sector. Lara also holds a full time MBA from LBS.

Ozoda Muminova - Founder and Director of The Good Insight, which delivers data & research for ethical companies. Previously worked in data & research roles in the media sector: Guardian, BBC, Telegraph.

Dr Douglas McIlwraith, VP Data Science, Unruly - Douglas holds a PhD from Imperial College London and has spent nearly a decade working in advertising technology. He currently leads the data science and data engineering functions at Unruly, a News Corp company. He is the Author of the Manning title ‘Algorithms of the Intelligent Web, 2nd Ed’ and has published in diverse fields of computer science including machine learning, distributed systems, ubiquitous computing, pervasive sensing, robotics, and security.

We will discuss the true state of technology, current and future applications of ML within the advertising ecosystem. We will explore the impact on businesses and consumers, benefits and risks for the media industry and what makes for effective governance. Finally, we will ask whether responsibilities lie with creators of algorithms, businesses, public and/or the government.

Please click on this ad (it will track you down sooner or later) to join us for a glass of beverage and nibbles on the evening of the 9th of October at the Sammy Ofer Centre at London Business School.

• Magda

We will start with some food and drinks, then a hosted discussion followed by a Q&A with the audience.

Registration begins from 18:30 for a prompt 19:00 start – food and drinks will be provided from 18:30pm.

Join the conversation and follow us on Twitter: @BBC_MLFireside

This event is for ages 18+ only. Please note that by attending this event you are agreeing to be filmed and/or photographed the material of which may be used on BBC websites and social media.