Beyond Pixels: UX and the User in Agile

Speaker: Rachel Krause

Oftentimes in agile teams, UX is seen as only visual design and wireframes and lacks the adequate research efforts they need to create user-centric products or services. Whether it’s because there isn’t dedicated UX on the team or it’s impossible to fit everything into a 2-week sprint, how can we bring the importance of the user back into the UX role?

In this talk, we’ll discuss how to fit research efforts into sprints, the importance of UX on a scrum team, and how to communicate the value of the UX role to increase leadership buy-in.