Better Video Marketing Strategy
Details
Video killed the radio ad!
We're focusing on B2B video marketing strategy this time. Come join the meet up and you'll learn video marketing strategies, examples of how companies successfully use video and get to know Vidyard, the world's leading video marketing platform.
Tyler Lessard
CMO, Vidyard (https://www.vidyard.com/)
Tyler is the Chief Marketing Officer at Vidyard, a pioneer and leading global provider of video marketing and video analytics solutions for businesses. In this role, Tylerdrives global marketing and brand strategy for Vidyard, as well as thought leadership programs in the areas of content marketing, video marketing and sales enablement. Prior to joining Vidyard, Tyler was the Chief Marketing Officer at Fixmo and Vice President of Global Alliances at BlackBerry. Tyler is a passionate marketing, product and business development executive with over 15 years of experience in high growth technology markets. Outside of the office, Tyler tries desperately to keep up with his four highly energetic kids.
Vidyard, as the world's leading video marketing platform, Vidyard can show you exactly how viewers interact with our videos. This means you can measure its impact on revenue and continuously improve your marketing strategy based on measurable results.
See how cool Vidyard personalized videos (https://www.vidyard.com/personalized-video/) are:
http://photos4.meetupstatic.com/photos/event/8/9/f/1/600_448355313.jpeg
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Sofia Stefou
Chief Development Officer, On Brand Video (http://onbrandvideo.com/)
Sofia Stefou, MBA is a professional storyteller and marketer. She is currently the Chief Development Officer for On Brand Video, a video marketing agency that works with clients all over North America to create online video strategies that drive results. Sofia has over 10 years experience in sales and marketing working for both large (AMEX, Scotiabank) and small brands. She has been involved in the film and video industry for 13 years as an actor and producer of short form content (films, commercials, web series). She holds a undergrad degree in Marketing Management and MBA in Media Management both from Ryerson University. She enjoys golfing and traveling when she has time, which she promises herself she will do more of this year.
On Brand Video (http://onbrandvideo.com/) produces memorable video content you need to drive results. As winning hearts and minds is the key to a winning B2B marketing program. For a great wine, you must first have the finest grapes. It's the material inside that counts.
Get to know On Brand Video in this video presentation.
https://www.youtube.com/watch?v=DfOwjv1z_9E&
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Big thanks goes to our friends at Uberflip (http://www.uberflip.com/) who graciously provided the space again and help us promote the marketing technology community here in Toronto.
See you there!