Better Business Intelligence (BI) for Marketing

The upcoming October 13 event will be focused on Business Intelligence (BI) for marketers with presenters from TELUS and SimplyInsight

Amanda Parker (https://ca.linkedin.com/in/parkeramanda)CEO, SimplyInsight

SimplyInsight is your virtual data analyst. Obtaining meaningful insight and analysis from data is still a major obstacle for most businesses, but doesn't have to be. With SimplyInsight, we connect directly into your data sources to give you intelligent insight on your data and the ability to ask your data questions using natural everyday conversation.

Fernando Alfaro (https://www.linkedin.com/in/alphafer)Senior Data Analyst, Telus Digital

Fernando Alfaro is a Senior Data Analyst at TELUS Digital. He has been in the Telecom Industry for 12 years, taking roles that span from web development to digital marketing manager to data analyst. His technical background and business experience has driven him to focus on digital marketing, landing at TELUS to assumed functions like the business data steward for the web and app assets. He holds a bachelor of Computer Science and a Management Internet Business degree from McGill University.