So what is "MarTech" and why should you become a member?
MarTech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with Martech, since digital by its very nature is technologically-based. The term MarTech applies to initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. Examples include Content Management Systems (CMS), Customer Relationship Management (CRM), Website Analytics and Automation tools.
The Meetup was formed so those in our local Marketing industry can have a group to share ideas, provide a platform for presentations and education as it relates to marketing and technology, network and of course enjoy a microbrew or two.
If you are in the industry or are interested in marketing technology, this is the Meetup group for you. Please consider joining this new and exciting group.
We will be relying on the members of our new group to provide content for presentations so if you are interested in speaking at one of our upcoming events, please let me know.
We will be scheduling the first Meetup soon and we hope to see you there!