Branding Across Borders: Building Business In A Multicultural World

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We are very excited to present international branding expert Gil Hanson of Hanson Design for the next MarketShare Philly event! Gil will present challenges and opportunities when designing international brands.

Consulting to a host of Fortune 100 companies, Hanson Design and his teams create sustainable and consistent high performing 360º brand experiences for clients all over the world. Hanson directs strategic brand solutions and oversees creative positioning for clients such as: American Express, Aramark, AstraZeneca, CSS, JPMorgan, Kraft Foods, Finlandia, Colgate Palmolive, Pernod Ricard, Sterling-Capital Financial and Sodexo.

Gil will highlight wins and yes, a few losses, on working across cultural, language and legal global barriers. Gil will share some insights on working with international clients and other creative partners.

And finally, he will share best practices on building an international client base.