Marketing Automation - So much more than email marketing

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***PLEASE NOTE NEW VENUE - THE ANGEL HOTEL***

In our June Meetup we'll get back to the basics and explore the world of Marketing Automation and look at how you can drive your CX strategy, engage with customers, attract prospects and deliver Marketing Qualified Leads to the Sales team.

Click Here to register via Eloqua (http://events.marketingcube.com.au/20140605_Meetup_Registration_Marketing_Automation_Back_To_Basics)

Agenda:

1. When trying to execute a CX strategy, communications plays a big role. We'll explore what role Marketing Automation plays to support your CX strategy.
2. Why is Marketing Automation different to email marketing?
3. We'll touch on Content Marketing (more about this in July) and see how Marketing Automation is your delivery channel of choice.
4. Finally, it's all about Lead Generation. We'll look at ways to nurture and score leads and understand a process for handing Marketing Qualified Leads to the Sales team.

We look forward to seeing you in June.

PHOTO: The Angel Hotel, June 1936 - 78 years ago.