Are you planning to start an online ad campaign, but not sure how to do it?
Many businesses are spending billions of dollars on online ads, but many of them are finding that they don't get a return on their investment. It often seems like there is something missing. The good news is that the tools available to every business will help you fix this if you know how to use them.
In this session, we will show you what you need to understand the lead generation potential of Google Adwords, how you can use it to produce quality leads and customers for your business, and how to avoid costly mistakes.
Richard Garand will focus on Google Adwords, showing you how to get a good start to your campaign and then tune it for much better results (this is the critical part that most people miss, which makes the difference between success and failure). The session includes examples from one site where the number of sales was increased by over 1,000% without changing the ad budget.
Whether you're running ads now or you've never managed an online marketing campaign before, this will give you the tools you need to get started or improve your ads and sales.
Richard Garand has been working with online technologies since 1999 and has helped organizations from new startups to large universities and media companies to connect with their customers online.
He is currently focused on helping small companies build a worldwide customer base by applying the most successful online marketing strategies available today. He has a background in software development and likes to learn new ideas that can lead to a better business, while avoiding hype that won't lead anywhere.