Past Meetup

Google Plus 101, and LinkedIn SEO Techniques, Melbourne SEO Meetup

Location visible to members


Pre-Meetup: Beginner SEO Training - Chris Burgess (5:00 - 6:00)

Please note: the main SEO Meetup time starts at 6:15, the beginner session starts beforehand from 5:00 - 6:00.

Each month we hold a beginner SEO workshop aimed at newcomers to SEO and online marketing. There aren't any prerequisites, but we're assuming you have your own website, manage one or are at least keen to learn.


SEO News - Peter Mead (6:15 - 7:00)

An overview of the past month in search.


Google Plus 101 - By Melinda Samson (7:00 - 7:45)

As well as being a social media platform, Google+ is a social layer that connects you across Google services like Google Search, Maps, Gmail and YouTube. Your Google+ profile is your online brand across these Google products and services.

On the social side, Google+, allows you to:
• engage with potential readers for your website or blog
• build quality connections
• share and discover content
• and much more.

Plus, it also has the power to help your website get more traffic from Google.

If you’re not yet tapping into the benefits, now is the perfect time to get active on Google+.

During this presentation, Melinda Samson will show you tips and tricks for accelerating your Google+ success including:
- The different ways that Google+ can increase traffic to your website
- How to set up a professional Google+ profile
- The features of an engaging Google+ post
- The difference between personal profiles and pages.

About the Presenter

Melinda aka Mel is the owner of Click-Winning Content. Qualified in both Google AdWords and Analytics, she works with small business owners to get more bang for their online marketing buck. Find out more at

Mel is passionate about helping Australians make the most of the opportunities provided by Google+ and also likes grand slam tennis, cracked pepper and Melbourne sunsets.

Connect with Mel:
- Google+
- Twitter
- LinkedIn


LinkedIn SEO Techniques for Personal and Company Profiles - By Sue Ellson (7:45 - 8:30)

LinkedIn has around 7 million members in Australia and over 350 million members worldwide.

Sue Ellson BBus AIMM MAHRI is an Independent LinkedIn Specialist and she shared a variety of SEO Techniques for LinkedIn with the Melbourne SEO Meetup on 4 June 2014. You can review her slides and part of the audio recording online at

She is back again at the Melbourne SEO Meetup on 7 April 2015 to share tips on LinkedIn SEO Techniques for both Personal and Company LinkedIn Profiles.

These tips will be both practical and effective and can be utilised for either your own profiles or for those of your clients.

Sue will share her SEO related tips on

• how to maximise your personal profile

• how to maximise your company profile

• how LinkedIn works

• how to increase your conversions

• how to maximise your return on investment

There will also be a question and answer component for items not covered above. Questions can be posted on the Meetup Group before the event or emailed through to sueellson @ (

About the Presenter

LinkedIn was started on 5 May 2003 and Sue Ellson joined on 21 December 2003. Sue regularly receives up to 1,000 views per 90 days and she has over 6,250 Connections. Sue generates local and international business, work and career opportunities for herself and others through LinkedIn by utilising SEO, business, career development, HR and marketing techniques. Sue has published various articles on the topic of LinkedIn, provides training workshops for small groups, speaks at various professional events and provides private client consultations. Sue can be contacted directly via sueellson @ ( or [masked].



Please note: The venue is Honey Bar in South Melbourne.

The aim is to run 2-3 presentations in the first couple of hours (with intermissions between talks so you can ask any questions and grab a drink), followed with some laid-back networking and drinks.

We no longer have to limit the number of people we can fit into the new space but please RSVP so we can advise the venue.

If you're having trouble finding us, ping @chrisburgess ( or @holidaypointau (

A reminder that we are located upstairs, but feel free to ask the staff if you can't find the stairs.

Park St/Clarendon St Tram Stop

Trams from this station: 1 & 112