Melbourne SEO Meetup

Monthly News Roundup - Saijo George

---

Utilising Personality Types in Email Marketing - Abbas Heidari

Among all online marketing methods, email marketing still has a prominent position. It allows marketers to communicate with clients in a very personal space without too much distraction. Marketing automation software such as Marketo, sends emails according to the previous activities of subscribers. In this session, Abbas will explain how a simple, efficient and inexpensive method can be applied to improve the ROI of a campaign by using email marketing services such as CampaignMonitor, MailChimp, etc.

Abbas Heidari is a project manager at StocksDigital. StocksDigital is the world's first true investor content marketing company, used by over 100 ASX listed companies of all sectors. He speaks regularly on topics related to Google Analytics and performance improvements.

---

Each month we hold an informal beginner SEO workshop aimed at newcomers to SEO and online marketing. There aren't any prerequisites, but we're assuming you have your own website, manage one, or are at least keen to learn! Questions are very welcome :)

Please note: the main SEO Meetup time starts at 6:15 - 6:30, the beginner session starts beforehand from 5:00 - 6:00.

--- A reminder that we are located upstairs, but feel free to ask the staff if you can't find the stairs.

Park St/Clarendon St Tram Stop

Trams from this station: 1 & 112