Know Your Customer with EMPATHY’ [Innovation.Research.Design Thinking.ONLINE]

Hello, Silicon Beach community,

Mingle with LIKE-MINDED CREATIVES, INNOVATORS, and different THNKers, invite a friend or two, share new ideas, and learn valuable skills to boost your innovative creativity.
Our growing Meetup network is an amazing opportunity to interact, learn, and network with people from all over Asia-Pacific. Get inspired and motivated to make your dream and vision come true, too. And find new friends and collaborators to join you on your exciting journey!

** Agenda **

• 11.45 - 12.00 | Signing into the online platform
• 12.00 - 12.15 | Introduction
• 12.15 - 13.15 | Education

Presenter: David Hauser | Founder & CEO at THNK.innovation

To make a difference in your customers’ lives you have to know what makes a difference in your customers’ lives. In this session, we will discover together how you really get to know your customers’ needs and desires, their pain points by listening carefully.

Topics covered

• The man with a hammer
• Maslow’s hierarchy of needs
• Quantitative vs qualitative research

You will learn

• How to conduct user interviews

• How to differentiate primary from secondary needs

• How to identify “the job to be done”

• 13.15 - 13.30 | Q&A

• 13:30 - 14:00 | Networking

** Location **
Due to current physical distancing requirements, we will hold this meeting online. Once you sign up, we will share the login link and other details with you closer to date.

I am looking forward to chatting with you online!

David
Organizer

⚠️ RECORDING
This event might be recorded and live broadcasted.
By RSVPing you give consent.