Milwaukee North WordPress Users Group (Online, 3rd-Thursday)
Details
📧 This month, join us for "Unlocking Email Success: Navigating Google and Yahoo's New Requirements," presented by Sasha Krasutska (Sasha-K) and Bridget Wessel (Unbox Interactive). New requirements can affect deliverability of email from your WordPress websites.
Sasha and Bridget have recently wrangled with these issues and have strategies to share you can implement immediately. In this session, they will demystify the process of sending emails from websites, emphasizing the critical need for sender authentication to ensure deliverability in today's digital landscape.
Topics to be discussed:
- Understanding the journey of an email:
- Gain a comprehensive overview of how emails traverse from your website to the recipient's inbox.
- Uncover the complexities of the email delivery process and the potential pitfalls.
- The crucial role of sender verification:
- Explore the stringent methods employed by leading email providers like Google and Yahoo to verify the authenticity of email senders.
- Learn how these providers scrutinize incoming emails to protect users from phishing and spam.
- Decoding DNS records:
- Dive into the world of DNS records and their pivotal role in authenticating your domain as a legitimate sender.
- Understand the specific DNS records involved in email authentication and their impact on deliverability.
- Options for effective email delivery:
- Discover practical strategies and best practices for setting up your website to send authenticated emails.
- Explore tools and techniques to navigate spam filters, ensuring your communications reach the intended audience.
Why attend?
- Stay ahead of the curve by understanding and implementing the latest email requirements.
- Enhance your website's email deliverability and avoid the pitfalls of spam filters.
- Gain actionable insights to protect your brand reputation and ensure your messages reach their destination.
Don't miss this opportunity to elevate your email game and optimize your website for seamless communication. Join us for an engaging session that combines practical knowledge with actionable steps to enhance your email delivery success.
If you'd like to attend, register and you will receive a Zoom link. We look forward to seeing you at this WordPress meetup! 🙂
