February MSP WordPress Meetup - The Seven Deadly Sins of Marketing

We’ll have pizza and drinks available for a small contribution (or feel free to bring you own lunch).

We welcome WordPress users, developers, and enthusiasts of all levels!

TOPIC: The Seven Deadly Sins of Marketing.

Description:
Today, Marketing has access to over 7,000 digital tools and invests more in IT than Chief Information Officers. This investment has come with significant performance expectations and often falls short in many companies. Marketing has spent so much money on new tech tools to get reams of data analytics, often devoting more time mired in data than on getting new customers and keeping them satisfied. Avoid the pitfalls of digital marketing (and analog too!) and learn about a sticky-note simple way to manage all customer interactions and metrics in one place.

Lessons Learned:
Review the current state of marketing and how it has fallen short with people and technology
Recognize and avoid the flaws of digital marketing
Gain an understanding of a simple sales funnel method centered around the customer journey

Jessica Kelley, CEO of HPZ Marketing is a seasoned leader with more than two decades of marketing and finance experience in B2B and B2C channels. She has worked extensively within healthcare, consumer, commercial, and software industries in diverse environments ranging in size from a $100 billion corporation to a startup firm.

Learn more at: http://mspwp.com/

If you are interested in speaking in the future please let us know:
https://mspwp.com/speakers/