Practical App Store Optimization (February 3rd, 6:30 pm)



Welcome back! We have a great topic and speakers for our February 3rd Meetup. Tom Crawford and Shahzeb Kahn are devs and more. They are active contributors to the tech community and incredibly busy and successful professionally.

Description: Practical App Store Optimization (ASO)

“If you build it, [they] will come” might hold true for baseball fields in Iowa, but it doesn’t hold true for mobile. Your idea is unique and has an audience. Your design is beautiful. Your code is bug free. Your user experience is intuitive and engaging. You put the app on the store, and still only friends and family download your app. During this session, we’ll talk about how to get the most out of the app stores, and provide practical tips on how to improve your ratings, rankings, and downloads. App Store Optimization (ASO) is a nebulous, poorly understood, and constantly evolving art form. We will show a couple examples of tools we use to help with the process, as well as one case study from an indy app and one from a large organization.

About the Speakers

Shahzeb Khan is a software craftsman, who has worked for various Ann Arbor startups and larger companies like Domino’s and TD Ameritrade. He currently works as Manager of Software Development on the thinkorswim mobile team. He founded Anzytron, LLC to fuel his passion for iOS development, and has used it to publish a myriad of apps to the App Store for himself and his clients. When he is not coding, he is either spending time with his beautiful family, or struggling to learn the Game of Thrones intro on his guitar.

Tom Crawford has been involved with technology almost as long as he can remember, working on everything from punch cards to Swift 5. He currently spends his days as a Senior Software Development Consultant for TD Ameritrade, and his nights running Moveable Bytes—a mobile development shop with a variety of apps on the app stores. He has also taught mobile design & development for Michigan State, Washtenaw Community College, and a number of full and part time bootcamps.


Arbormoon Software, 120 E. Huron, Ann Arbor, Michigan 48104


6:30 - 7:00: Food and Networking
7:00 - 8:00: Introductions followed by Tom and Shahzeb, and Q&A.
8:00 - 8:30: Networking

Looking forward to seeing you!