Mobile Development: Written in Blood

Agenda:

18:00-18:20 - All you can eat and drink: Food, light drinks and Beers - on us!

18:20-18:45 - You are (not) Your User
Michal Wosk, Head of Product Management, Intel New Devices
Group Israel

About the talk: Identifying and answering human needs is a key factor for a successful product. As product managers, we are challenged to find creative solutions to human needs that even our own
users are unaware of. In my talk, I will discuss the challenges in answering a large target audience needs when you are part of this audience. I will go through mistakes I made and what I learned from them, and finally, I will explain why you should always, and never, be a user of your own product.

18:45-19:10 - "Let's ship it fast", what I learned from shipping half-baked mobile
products
Gilad Katz, CEO @ Zone Mobile – an exciting new startup!! Previously VP R&D @ Everything.me, Previously VP
Engineering @ Taykey

About Zone: Zone helps people connect with people they see around them in a 15-20 meter radius.

19:10-19:25 - Mingling, Beers and #BugSpot

19:25-19:50 - Building a mobile back to evolve: Do's, don't do's and really stupid
stuff
Reshef Mann, CTO and Co-Founder, AppsFlyer
About the talk: In this talk I will describe the good and bad decisions in the initial phases and evolution of the backend @ AppsFlyer. These decisions made our
lives either easier or harder when evolving and scaling the system.

Thanks Google for the location and snacks!