Billions to Bootstrapping: Making marketing work with less, with Olivia O'Connor

Olivia O'Connor changed careers from working with brands with billion-dollar marketing budgets (the likes of Guinness, Heineken, Stella etc) to working with startups and small businesses.

In this presentation, Olivia will some share some marketing techniques used by big businesses, that startups without big budgets can take advantage of to accelerate their journey.

About Olivia

For more than 16 years, Olivia or (Liv as she’s commonly known) has successfully provided agile marketing strategies and thought leadership for a mix of global, national and local brands. Her track record spans industries including FMCG, tech startup, property development and not-for-profit.

Olivia is now the founder of Liv By Design, a Business Solutions and Marketing Consultancy. Her passion is applying innovative frameworks such as design thinking to accelerate results through customer focus. Her purpose is helping business owners and start-ups succeed sooner through empowerment and collaboration. After 16 years in Marketing, Liv also has a substantial network of experts in Perth who bring big ideas into reality.