Join us and learn how to market your product! Mark Hardy is an experienced entrepreneur and marketing expert who has vast experience with product marketing and business development. He will discuss how to market your product and turn around your company!
Mark Hardy is currently the CEO of InContext Solutions. Founded in 2009, InContext is known as the pioneer in web-based 3D virtual shopper and retail experience simulations. In 2013, InContext launched ShopperMX, the first DIY virtual simulation platform in the world, placing the power of virtual in the hands of all companies in the retail eco-system and enabling them to ideate, evaluate and activate concepts on-the-fly.
Mark is a 25 year Technology and Information Services Executive, with a leadership track record of driving growth through innovation and the globalization of company portfolios. Mark’s blue-chip background across a broad range of companies provides a unique perspective for complex problem solving and strategic planning.
Over the last 12 years, Mark has successfully accelerated an early-stage venture (<$25M) and twice transformed a mid-size company ($200-$400M), which led to a positive shareholder liquidity events for both. Mark started his career at Procter & Gamble and has since served in Executive roles at GfK NOP, D&B, Survey Sampling International, Greenfield Online and Information Resources.
Agenda for the evening is as follows:
6:30 to 7:00 Pizza & Networking
7:00 to 7:10 Updates
7:10 to 7:20 Audience/Member Announcements and Requests
7:20 to 7:30 Startup presentation 1
7:30 to 7:40 Startup presentation 2
7:40 to 8:10 Keynote speaker: Marketing / Turnaround Expert - Mark Hardy
8:10 to 9:00 Networking
After 9:00 Drinks at Vanderbilt's in the Hamilton Park Hotel 175 Park Ave Florham Park, NJ 07932 (https://www.google.com/url?sa=D&oi=plus&q=https://maps.google.com/maps?expflags%3Denable_star_based_justifications:true%26ie%3DUTF8%26cid%3D16356950445471689601%26q%3DHamilton%2BPark%2BHotel%2B%2526%2BConference%2BCenter%26iwloc%3DA%26gl%3DUS%26hl%3Den) - Just exit through the Florham Road / Park Ave exit of FDU and you will see the Hotel on the left before you reach Park Ave.
Directions - Complete directions to the FDU library are available here - http://view.fdu.edu/files/directionstolibrarymonningercenterandorangerie.pdf
Parking - Park behind the library, across from of the dorms or in one of the larger (but further) lots. See the parking map below.