Lunch & Learn - A Designer’s Perspective: How to Focus Your Brand’s Story

Laut Design CEO & Founder Mike Laut will share how to focus your brand’s story by explaining how to use visuals, standards, and language to set a brand apart. As every entrepreneur knows, confusion and ambiguity around your company’s expertise, product, and/or service are only increasing with the onslaught of new interfaces and information channels. Design can help to focus the story of your company by highlighting what is unique about your company. Mike will share examples of companies who do a great job at focusing their brand as well as share tips to set your brand apart.