Case Study: Deepen Relationships, Listen to Constituents, and Share Information

Jeff Stern is Director of Membership Advancement for the Museum of Life and Science in Durham, NC. He started at the Museum in January 2007 and was introduced to the world of blogging that month. Jeff will talk about how the Museum started with a blog by its animal keepers, then experimented with other social media technology. The Museum currently uses blogs, RSS feeds, google alerts, delicious, flickr, twitter, youtube and facebook as a regular part of its course of business. Jeff's talk will focus on the Museum's approach to these technologies, which is typically to start with small experiments and then expand those that seem to be working. The Museum is not currently using any of these channels for fundraising (and does not plan to anytime soon), so expect a talk that focuses on using social media to deepen relationships, listen to constituents and share information.

Pizza (sponsored by NTEN & PINInc/RTPNet) and discussion starting at 6:30 in the Cypress room, presentation at 7:00 in the Board room.

We look forward to seeing you there!