Social Marketing for Nonprofits

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At the October Research Triangle Net Tuesday/ 501 Tech Club meeting, Mike Newton-Ward, Social Marketing Consultant, NC Division of Public Health, will lead a discussion on "Social Marketing for Nonprofits," guiding us in strategic planning for deciding which technologies to use in order to further our groups' missions, rather than just jumping to a tactic because it's new. Join us at the Wake County West Regional Library, Cary -- pizza and socializing starting at 6:30, program at 7:00.

The "social marketing" field was originally conceived in 1971, by Kotler-Zaltman, as the application of commercial marketing planning processes and concepts to community and social issues -- not as social networking nor advertising, as some have mistakenly construed the term. This session will also help us understand why communication and new technologies may be necessary, but not sufficient, tactics with which to achieve our goals, and what other strategies we need to consider. Mike will include some examples of various technologies. You'll go away with concrete processes to assist your planning.

Pizza & Beverages will be served, sponsored by NTEN & RTPNet. (Donations are welcome but not required).

Location: Wake County West Regional Library, (
4000 Louis Stephens Drive, Cary, NC 27519, Phone:[masked]
Be sure to get directions to the Library and take the phone number with
you in case you get lost.

We look forward to seeing you there!