The promise and pitfalls of email marketing and newsletters

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New ideas, like social networking, have captured the imagination of marketers, but email remains a proven approach for getting the word out about your organization and the work you do, and for connecting directly with constituents, donors, and potential donors. Creating and sending email newsletters can be simple and cost-effective or costly and time consuming. From creating content to tracking address changes, myriad issues will raise their ugly little heads, and a variety of options are available for managing the process.

At February's meeting, we will discuss the promise and pitfalls of email marketing and newsletters.

Amnon Nissan, president of Delta Force Technologies, an Internet Service Provider, and host of the radio program Computers 2K9 (http://www.850thebuzz.com/compute) will offer insight on technical issues of deliverability and best practices, including blacklisting, addressing, and message formats.

Rebecca Currie, a former marketing manager and copywriter who now works as an independent consultant designing Filemaker-based data management systems, will offer a roundup of options for executing email campaigns as well as general information on things to think about when developing your organization's approach to email marketing.

The meeting will be interactive, with attendees encouraged to share stories about which approaches have worked for them, which have not, and what they have learned.

The Web site for Wake West Regional Library is http://www.wakegov.co... (http://www.wakegov.com/libraries/locations/westregional/default.htm)

Pizza (sponsored by NTEN & RTPNet) and socializing starting at 6:30, program at 7:00. Donations are welcome but not required.

We look forward to seeing you there!