Google Tag Manager for Developers

We thank Cyberlitix for covering the cost of Pizza & Pop.

TOPIC:

Tag Management Systems are becoming more and more popular among cross functional teams, mostly for analytics data collection and marketing optimization. Among popular tag management systems, Google Tag Manager (GTM) is the most known and used.

GTM has proved to be a persistent player in the market. The tool is free for the most part, and ships with a very simple and intuitive user interface. Its simplicity however, can be a good reason for one to always scratch the surface and never dive into its powerful complexities for advanced use cases.

This workshop is designed, using real life examples, to give you a deeper understanding of GTM and show you how to best utilize it in your organization across your development environment, marketing, IT, and other teams.

Your take away:

• Review GTM fundamentals, data layer object and data model
• Properly manage User Access in GTM
• Install GTM on a website
• Work with Tags, Triggers and Variables
• Debug GTM installation and implementations
• Port GTM Containers
• Branching in GTM; use it across big/distributed teams
• Version control in GTM
• Build organization-wide GTM standards

Demos in this workshop will be provided on web, however most of the concepts, techniques, and practices also apply to native app development. SPEAKERS:

(1) Behdad Barati

Behdad Barati has worked in tech industry for over 20 years and his journey with digital analytics began in early 2009 when he architected a web analytics tool for couple of high traffic real estate search engines in US, and worked with team of developers and data scientists to implement the system and make sense of the data.

Since 2011 he's infused web and digital analytics into the mix, blending his background in software and systems engineering, business process development, and data science with artistic approach to data visualization.

At his company, Cyberlitix, he helps diverse clientele to adopt culture of using data in their day to day business decisions making, develop solid digital measurement strategies, implement high quality digital data collection procedures, conduct actionable data analysis, and acquire insights to constantly improve online presence.

He organizes web analytics community in Vancouver BC, tutors analytics courses at British Columbia Institute of Technology (BCIT), and always welcomes an opportunity to chat about web and digital analytics.

(2) Jennifer Mills

Jennifer Mills is a UI/UX Designer at Casting Workbook, a professional online system developed to connect Producers, Casting Directors, Talent Agents, and Actors on a centralized platform. She graduated from Emily Carr University where she studied Interaction Design and is currently completing British Columbia Institute of Technology's Applied Web Development program.

Time permitting, Medhat Elmasry will give a brief talk on SQL Operations Studio.