The Future of Podcasting in Culture and Business

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Why The Media’s Future Is Bigger Than Video: AMC’s Comic Book Men and USA Today Talk Podcasting

A panel event on podcasting with:

• Fan Theory Podcast, affiliated with USA Today Network & APP.COM, hosted by Felecia Wellington Radel and Alex Biese.

• I Sell Comics/Ming & Mike Podcast, affiliated with SMODCO (Kevin Smith’s entertainment company) and AMC TV’s Comic Book Men unscripted tv show and hosted by Mike Zapcic and Ming Chen.

• Neil Mody, founder of Sparemin, a software startup promising to do for self-produced audio what Youtube did for self-produced video.

Fan Theory will provide a big picture view of corporate-backed podcasting/linked to an established media resource (USA Today/Gannett). Also, how podcasting helps build community and feeds into other conversations that open doors to affiliated business opportunities, including creation or enhancement of events based on a podcast or the larger fan community.

Mike & Ming will bring the ‘organically grown’ experience of podcasting to the table -- building an audience and message around a very personal/personality driven passion. Also, using podcasting to promote a strongly held, personal agenda, ie: more inclusive society; culture that values storytelling and shared goals and aspirations; encouraging the ‘average geek’ to get creative and create something that celebrates what’s important to them in their lives.

Neil Mody and Sparemin will demo new technology currently being used by major media outlets to do on-the-spot audio capture and upload that allows users to produce relevant, relatable content in real time. Neil will talk about who’s already using it, their experience and the impact of this tech in podcasting.

All panelists will speak from their experience about podcasting as a business, including emerging business models that have proven more and less successful.

The panel will be moderated by Julia Zapcic of digital marketing agency Marketing Rival and sponsored by Bell Works and vi Innovation Hub.