BSC Partner Event: Emerging Trends in CSR - Social Vs. Consumer Impact

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As CSR initiatives are further integrated into a company’s overall business strategy, how are businesses balancing their Return on Investment (ROI) vs. Social Return on Investment (SROI)? In other words, to what degree are CSR strategy and funding decisions being made based on brand and consumer metrics vs the social impact it will create (and how is that being measured)? What are brands doing to navigate funding of CSR programs outside of their Foundations if it is not measurably moving the business forward financially?

Join The Corporate Social Responsibility (CSR) Meetup Group and Be Social Change (http://besocialchange.org/) on Wednesday, July 12th at 6:30 pm for a lively panel discussion exploring how companies are navigating the impact CSR programs have on consumers and the bottom line compared to the social change they are creating. In this panel, CSR professionals will share best practices for effective CSR programs, consumer engagement strategies, and how to measure and evaluate the effectiveness of CSR activities on both the company’s bottom line as well as its social impact.

{Snacks and drinks will be provided!}

SCHEDULE

6:30 – 7:00pm – Doors Open & Networking
7:00 – 8:00pm – Intro & Panel
8:00 – 8:15pm – Q&A
8:15 – 8:30pm – Networking & Closing

FEATURED PANELISTS

Susan McPherson, Founder & CEO, McPherson Strategies, LLC | Danielle Holly, CEO, Common Impact | Paul Kushnir, Solutions Engagement Manager, UPS Customer Solutions

PANELISTS BIOS

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Susan McPherson (https://www.linkedin.com/in/susanmcpherson/), Founder & CEO, McPherson Strategies, LLC (http://www.mcpstrategies.com/)

Susan is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship’s Annual Summit, DLD Women, TOA Berlin, and Committee to Encourage Corporate Philanthropy’s Summit. Susan founded and hosts the bi-weekly #CSRChat on Twitter.

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Danielle Holly (https://www.linkedin.com/in/danielle-holly-1a43741/), CEO, Common Impact (http://commonimpact.org/)

Danielle Holly is dedicated to creating previously unseen pathways for individuals to meaningfully contribute to making their communities thrive. She envisions the world where every person is able to bring their values and personal mission to their day jobs, integrate healthy and sustainable personal lives and, as a result, have the drive and energy to make our communities more equitable and vibrant.

She is currently the CEO of Common Impact, an organization that designs corporate pro bono programs that direct companies most strategic philanthropic asset – their people – to the seemingly intractable social challenges they’re best positioned to address. Danielle has helped numerous corporations and nonprofits navigate the new era in skills-based volunteering, including global powerhouses JPMorgan Chase, Charles Schwab, Marriott International, and Fidelity Investments.

She is a contributing writer with Nonprofit Quarterly and has served on the Board of Directors for the Young Nonprofit Professionals Network and Net Impact NYC.

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Paul Kushnir (https://www.linkedin.com/in/paul-kushnir-673515121/), Solutions Engagement Manager, UPS Customer Solutions (https://www.ups.com/)

Paul Kushnir is a logistics professional. With over 16 years of experience at UPS, he leverages his industry knowledge in developing creative technology and engineering solutions within complex customer supply chains. A graduate of Rutgers University – Newark Campus, Paul currently resides with his wife Barbara and 3 children, Ava, Paul and Dylan in Franklin Lakes, NJ. In a continued effort in educating his children on the values of giving back to the community, he volunteers by coaching youth sports, participating in community cleanups, volunteers at local food banks and donates to the United Way through their annual partnership with UPS.

MODERATOR

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Marcos Salazar (http://marcossalazar.com/), Co-Founder + Executive Director, Be Social Change (http://besocialchange.org/)

Marcos Salazar (http://marcossalazar.com/) is a social entrepreneur (http://besocialchange.org/), career + life coach (http://marcossalazar.com/#services), consultant (http://marcossalazar.com/consulting-2/), speaker (http://marcossalazar.com/#engage), and community builder (http://besocialchange.org/). His passion is working with professionals, entrepreneurs, and creatives to help them pursue work they are passionate about, build authentic personal brands, become financially successful, and create lives that make the world a better place. He does this through 1-on-1 coaching (http://marcossalazar.com/#services), nonprofit and businesses consulting (http://marcossalazar.com/consulting-2/), and on a larger scale as Co-founder + Executive Director of Be Social Change (http://besocialchange.org/) where he’s built the largest social impact community and professional development hub in New York City. Marcos earned a B.A. in Psychology from Amherst College as well as a Masters in Organizational Management and an Executive Leadership Coaching certificate from The George Washington University. Marcos is a board member of the Young Professionals Nonprofit Network and an American Express Leadership Academy Fellow. You can learn more about him at www.MarcosSalazar.com (http://marcossalazar.com/).

EVENT ORGANIZERS

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The CSR NY Meetup group has 1,900+ members, with the goal to offer high-level content within the corporate social responsibility space, highlighting innovation and encouraging collaboration. Our member base consists of professionals from the nonprofit, investment, and corporate sector, with our content focusing on data-driven solutions and community investment models delivering on both social and funder ROI. Learn more at https://www.meetup.com/NY-CSR .

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Be Social Change (http://besocialchange.org/) is the largest social impact community in New York City empowering people from all sectors and industries to build purpose-driven careers, businesses, and lives. Through year-round professional development classes, networking events, panel discussions, peer mentorship, and resource-sharing tools, Be Social Change helps people accelerate their careers and grow their social impact. You can learn more at www.besocialchange.org (http://besocialchange.org/).

SPACE PARTNER

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A guild for 21st-century craft promoting slow entrepreneurship and intentional service. Unequal parts cafe, living room, workshop, collaboratory, rooftop garden, and upstate retreat space on a biodynamic farm. Learn more at http://primeproduce.org/ .

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Refund Policy: Refunds can be issued in full up to 48 hours prior to the start of the event by contacting Be Social Change.

Photo Policy: If you have an issue with your photo being taken, please let us know.