The Role of Commerce in Media: Affiliate Businesses, Product Reviews, and More

Have you ever read an article about a product, clicked a link, and bought it? Well, then you are part of the affiliate economy. Affiliate and commerce strategies have long played a role in digital media, and publishers are increasingly looking to this line of revenue to grow their businesses. In this panel, we'll talk to the executives and editors who run some of the most effective commerce operations in the industry, including:

• Jacqueline Wladis, Senior Commerce Partnerships Manager at Conde Nast
• Gideon Grudo, Commerce Editor at NBC News
• Ellen Hoffman, Executive Editor of Shopping at Business Insider
• Jess Seib, Senior Affiliate Manager at BuzzFeed

As always, we're thrilled to work with the kind folks at NYU's Arthur L. Carter Journalism Institute, who will host us at their beautiful building. We'll follow this schedule:

6:00pm - Arrive, eat, and talk to each other
6:30pm - Panel discussion
7:30pm - More talking to each other
8:00pm - Leave

You can expect the usual, tasteful array of pizza and beer. Please use the hashtag #NYMedia to submit your questions for the Q&A portion of the panel. We look forward to seeing everyone!

J.J.

*SIDE NOTE: Our PR firm, Haymaker Group, is hiring a senior account executive and we'd love to speak to the most talented PR professionals you know. Interested candidates can apply here:
http://bit.ly/Haymaker-SAE