"Personalization: From Concept to Reality" Panel Discussion


Details
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Join us on Wednesday, October 26th from 6:30 - 8:30pm as NYC Marketing Mixer presents a digital marketing panel discussion on Personalization at Galvanize in West SoHo (http://www.galvanize.com/). We'll be providing free wine & beer and hors d'oeuvres.
The building's security requires us to submit a list of the names of all attendees. Unfortunately, that means no walk-ins will be allowed and you must RSVP online by 3:30pm the day of the event. You'll be asked to provide your full name and email address when you RSVP for this event.
Personalization: From Concept to Reality
Most Digital Marketers today strive to speak to their customers on a 1:1 basis, with as much personalization as possible. A number of industry reports have revealed that consumers are willing to share their information with brands in exchange for highly relevant, timely & personalized information and offers. However most brand marketers fall back to mass-marketing campaigns due to the difficulty, time & effort involved in delivering truly 1:1, personalized campaigns.
Join Oracle Marketing Cloud (https://tracking.cirrusinsight.com/3c00f645-2663-4612-a0c9-6a0aba37354b/oracle-com-marketingcloud-index-html), Shaw+Scott (https://tracking.cirrusinsight.com/3c00f645-2663-4612-a0c9-6a0aba37354b/shawscott-com) & Windsor Circle (https://tracking.cirrusinsight.com/3c00f645-2663-4612-a0c9-6a0aba37354b/windsorcircle-com), practitioners of 1:1 campaigns, for an informative panel discussion designed to give Digital Marketers tips, tricks, tools & strategies they can use to achieve truly personalized marketing campaigns.
Agenda
6:30-7:00 Happy Hour & Networking
7:00-7:30 Panel Discussion
7:30-8:30 Happy Hour & Networking
Panelists
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Warren Schuman (https://www.linkedin.com/in/warrenschuman) - Enterprise Sales Director, Oracle Marketing Cloud
Warren Schuman has been with the Oracle Marketing Cloud for almost two years. His team works with Fortune 1,000 Clients, primarily in the retail, consumer products, travel and financial services industries, helping to develop and execute transformational modern marketing strategies leveraging the Oracle Marketing Cloud Suite. Prior to joining Oracle, Warren spent the bulk of his career helping bleeding edge Fortune 500 Companies adopt disruptive technologies, including helping major retailers like Kohl’s and Macy’s transition from traditional brick-and-mortar retail to their first eCommerce platforms, and financial institutions like Morgan Stanley and Bank of America/Merrill Lynch adopt and rollout mobile applications for their customers and financial advisors.
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Kati McKinney (https://www.linkedin.com/in/kati-mckinney-2684589) - Senior Marketing Strategist, Shaw + Scott (New York)
Armed with nine years of experience in digital marketing, Kati has a background that spans from email to content strategy, and has worked with clients in industries ranging from retail to financial services to healthcare. She has applied her expertise to triggered emails, lifecycle programs, mobile-first strategies, dynamic, behavior-focused campaigns and more. In the retail sector, Kati’s specialty lies in creating and executing revenue-driving programs that increase channel productivity. She has worked with brands including Ralph Lauren, Shopbop, and Ameriprise Financial.
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Jamie Field (https://www.linkedin.com/in/jlfield) - Senior Account Executive, Windsor Circle
As the Senior Account Executive at Windsor Circle, Jamie Field is working with retailers every day to help transform messy eCommerce data into prescriptive, actionable data to drive lifecycle marketing campaigns. Jamie has worked with leading brands such as Office Max, Ghirardelli and L'Oreal to drive higher email engagment and greater customer lifetime value. When he's not working, you'll often find Jamie at one of Raleigh-Durham's breweries, with his black lab, Timber.
EVENT SPONSORS
About Oracle Cloud Marketing
Modern Marketers choose Oracle Marketing Cloud (https://www.oracle.com/marketingcloud/index.html)’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. And it's easier than you might think. These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation, along with hundreds of pre-integrated app and data partners. Leading brands use our award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts!
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About Shaw + Scott
Shaw + Scott (http://shawscott.com/) was founded in 2009 by Melissa Shaw and Julian Scott to deliver a full range of digital marketing solutions to client organizations across a spectrum of industries and market verticals. Recognized brands including Alaska Airlines, bebe, Snapfish, Virgin America, Jo-Ann Fabric and Craft Stores, and Holland America rely on the digital marketing experts at Shaw + Scott to conceive, design, build, and implement marketing campaigns that drive bottom line results and positive customer experiences. Shaw + Scott serves clients globally with a presence in Seattle, Vancouver, San Francisco, Los Angeles, Chicago, Detroit, New York, London, and in the Fall of 2016, Budapest. To learn more, visit the Shaw + Scott website at http://www.shawscott.com (http://shawscott.com/).
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About Windsor Circle
Windsor Circle (http://www.windsorcircle.com/)'s Predictive Marketing platform helps retailers grow repeat sales by putting the right message in front of their customer at the right time. Our platform models customer behavior to determine the key triggers for driving repeat sales. Using these insights, our platform automates 1:1 messaging and optimizes email cadence through our client's preferred activation platform or ESP.
About Galvanize
Galvanize is a dynamic learning community for technology. Our community is where people and companies with the guts and smarts to create real-world change congregate and inspire each other. Our goal is to make opportunities in technology available to all those with the aptitude, determination, and drive.

"Personalization: From Concept to Reality" Panel Discussion