What does it take to build engaged audiences for media and creative? Content may be king, but it has to reach the right audiences, or it will disappear into the clutter of our fragmented media landscape.
So how do you find and develop the right audiences? It starts with a sound research strategy. This group is for research and data analysts looking to better understand how audiences engage with media and creative across platforms.
All of the following are welcome to join:
• Data analysts, data scientists, data visualization pros
• Digital and social media marketing gurus
• TV ratings and box office research nerds
• Emerging technologies (AR, VR, AI) enthusiasts
Please join us and stay tuned for events featuring speakers and discussions about emerging media measurement tools, best analytic practices, audience development strategies and insights.