HOW TO GET NEW YORK STATE TO WORK FOR YOUR STARTUP

Entrepreneurs and business owners often complain that with tax rates being what they are, they feel like they’re “working for the government.” There are ways to turn the tables. The reality is that states compete fiercely to attract and maintain local businesses. Stated in the simplest of terms, it all comes down to one word – jobs. If you can create jobs, you can become a VIP in your state. States reward job creation through business tax incentives that can be worth millions of dollars, and New York State is among the leaders in these programs. The problem is that the workings of most of these incentive programs are as transparent as mud. As a result, everyone loses. States that are willing to provide incentives to businesses that create jobs lose those jobs because business owners either don’t know about these programs or don’t understand how the programs actually work. Entrepreneurs lose out on a great way to reduce their costs for simply doing what they would be doing anyway.

If you want to stop leaving money on the table, please join us this month to hear Geoff Smith, the Director of NY Grant Company, lead us in a discussion about how to access these programs and get the government working for you.

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Geoffrey Smith is Marketing Director at New York Grant Company, with responsibility for leading all marketing programs (online/offline), brand management and PR to develop various streams of awareness across different verticals. Prior to joining New York Grant Company, he owned a digital marketing firm that serviced the energy, consumer electronics, pharmaceuticals and chemicals industries. Named clients include GE, Panasonic, Hoffman LaRoche, Merck, Johnson & Johnson along with a number of multinational B2B companies.

Geoff's greatest strengths come from +20 years of marketing and communications experience to leverage brand equity and create strategic marketing campaigns to capture and retain existing and new clients/ He has re-branded billion dollar companies, produced national TV & Radio ADs, designed and launched many websites (B2B/B2C) and delivered all facets of marketing collateral to deliver high production quality to showcase exceedingly visible global brands.

As part of his marketing experience, Geoff has worked for a major international chemicals company as Digital Marketing Director to leverage business and sales to other global B2B clients. This provided the opportunity to work in different continents to deliver consistency in design/messaging to foster global/local products and services to Consumer Package Goods, Cosmetics, Publishers, Automotive and a host of other companies.

Throughout his career, Geoff remains a trusted advisor to business leaders, who listens, evaluates, specifies and executes marketing opportunities to deliver significant change and targeted growth. Geoff is engaged in many social media channels to stay abreast of latest developments and design of products and services. He during a recent "NYC Tech Week" conference on the power of build connections by leveraging "Contact Us".

Recently, Geoff was the Creative Director on a NYEDC RFEI consulting project to raise the level of design and package all relevant information in a contemporary-clean portfolio.

Geoff holds a bachelors degree from Queens College in Computer Engineering and an Associates from Iona in Communications.