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DAM/CMS integration is often spoken of as a critical goal for any DAM system, but for something mentioned so frequently it proves very difficult to formulate and put into practice.
Is this the great white whale of Digital Asset Management?
Approaching this issue raises many questions:What does CMS and DAM mean for the specific enterprise?
What does integration mean?
Once you have terms defined, how do you overcome the challenges of integrating systems from different vendors, with separate workflows and users?
Join us as we go down this rabbit hole with a great panel of experts with a wide breadth of experience in DAM, CMS, ECM, and their intersections:
Ken Madsen: President, GSG a Marketing Implementation Service Company
Marque Staneluis: President of Tekworx, LLC and former CTO of DNAinfo
Larry Nannery: ECM Consultant with 15 years experience in the government & private sector, currently implementing DAM among other solutions for the NYC School Construction Authority.