"How to use YouTube as a performance channel"


"How to use YouTube as a performance channel"

Come to our meetup with Google’s Asaf Netzer (YouTube Video Specialist) and Yoav Tzuker (Head of Media Channels at NI) to get the low down on:
• Best practice techniques and performance-enhancing tools for YouTube
• How to capture your audience’s attention
• Targeting and measurement technology
• A fascinating case study

Meet the experts:
Asaf Netzer, Video Specialist at Google, an expert in all things YouTube and online video marketing.
Yoav Tzuker, Head of Media at Natural Intelligence, media entrepreneur,
YouTube advertising pioneer.

18:00 Pizza & Beer
18:30 YouTube for Performance: Turning Attention Into Action, Asaf Netzer
19:15 Sweets
19:30 YouTube case study, Yoav Tzuker

Asaf Netzer – YouTube Video Specialist
Asaf has a vast online video experience and he will share best practices on how to capturing audience’s attention using YouTube performance ad formats, targeting and measurement technology.

Yoav Tzuker – Head of Media Channels in NI
Yoav founded one of the first online media agencies in Israel, that was acquired by Publicis Groupe and served as Publicis Media CEO for 7 Years, Yoav is heading our Media Channels efforts in NI and will present an exclusive activity that we have made with YouTube over the past few months.