Creating Integrated Campaigns - Multi-Channel Marketing in a Multi-Faceted World

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There are SO many channels to market your organization online and offline. Where do you start? What's good strategy? How do you put a campaign together? Learn about a holistic, integrated approach to non-profit campaigns that tie it all together: Direct Mail, Direct Email, Online Advertising, SEO, and Out of Home Ads. Create a smooth donor experience and maximize your brand exposure!

Suggested donation: $5.

Agenda

5:30-6:00: Doors open, schmoozing, coffee, and snacks
6:00-6:05: NetSquared welcome and program updates
6:05-7:00: Presentation by Anna King and Zach Bulick w/ Q&A
7:00-7:05: Net2Vic Needs Parade
7:05-7:30: Mingling, talking about next steps

Anna King - Digital Marketing Strategist

Anna King has over 10 years of experience in the non-profit industry. She's been on the front lines serving people directly, written grant proposals, organized events, sat down with individual donors, and solicited national corporations successfully. More recently, Anna focuses on online fundraising through websites, email, and online advertising. Having lived on the west coast all her life, Anna enjoys hiking, skiing, and yoga as well as simply reading next to a fire with her cat, Otto.

Mariam Ghani - Print Marketing Strategist

Mariam Ghani is a Print Marketing Strategist for Frontier where they raise funds for 11 different charities across Canada. With a background in Sociology, Mariam combines her experience of fundraising in annual giving with work at various non-profits to drive and inform strategy for how to best raise money for charities. Away from the Frontier office, Mariam can be spotted biking downtown on a teal bicycle or paddling an outrigger canoe, chasing seals down the Gorge waterway.