• Social Media Surgery: Hands on advice & help
    Back by popular demand, we're hosting our fourth Social Media Surgery (http://www.netsquared.org/blog/social-media-got-you-down-try-surgery). Do you need a hand in learning social media and web basics, like posting photos on Facebook, writing a tweet, or updating your blog? Or maybe you have questions about how to track the clicks on your links, or use Facebook Insights? Or maybe you want to chat with someone about your social media strategy? Or maybe you’re a social media pro yourself, and want to share your experience with others? Started in the UK, the basic idea of a Social Media Surgery is that it’s an informal event where anyone in the community with questions about how to use social media (“patients”) can come and sit down with someone who is more experienced in that area (“surgeons”, aka “doctors” as we would say) and get friendly, personal advice. The event will run as a drop in. Stay for 20 minutes or stay for the full 2 hours. We'll have refreshments on hand. On hand to help answer your questions will be several of the NetSquared Victoria team who have experience using platforms and tools such as Facebook, Twitter, Tweetdeck, Hootsuite, Bit.ly, Pinterest, Google+, Tumblr, Wordpress, NationBuilder, and Google Apps. Let us know if you want to see anything specifically or want to host a surgery station. If you’re curious to learn more about Social Media Surgeries, you can find more info here: http://socialmediasurgery.com/ and here http://www.netsquared.org/blog/social-media-got-you-down-try-surgery Tables will be hosted by an amazing array of local expertise! Gyneth Turner - CEO of Little Mighty Social Gyneth (http://www.littlemightysocial.wix.com) is very excited to have the opportunity to share why genuine relationships are the most valuable asset that a non-profit organization has, how to nurture them, and what exactly those relationships can do for your organization. Thanks to social media, and other digital tools, it has never been easier or cheaper for non-profits to effectively build meaningful relationships online. Alex Ewasiuk - Marketing Consultant and Entrepreneur Alex Ewasiuk (https://www.linkedin.com/in/alexewasiuk) is a Marketing Consultant and Entrepreneur. She loves helping other people grow their business and engage with their target audience. She has a diploma in Marketing Management from BCIT. In the past, Alex has worked with clients in areas such as marketing research, marketing plans, marketing communications, strategy, and analytics. At the meetup, she'll be offering advice on creating a social media strategy, content calendar, and automating posts. SHe will help you choose which platforms will be most effective at reaching your audience, and offer tips and tricks for how you can best utilize each platform. Lyndsey Easton - mass communication and messaging Lyndsey is a communications consultant with 6 years experience working where the environment, politics and social justice intersect. She’s an expert in all things mass action emails and fundraising appeals. Whether you're trying to drive web traffic, command a social media army or open pocketbooks, Lyndsey will have some tips for you. Lori Elder: “To Tweet, or Not to Tweet - That is the question." Lori will help you to find the answer that is right for you/your organization. Bring your questions, and learn why it is important to have a social media strategy in place before putting yourself “out there”. Lori has been managing social media strategy since 2007, and has hosted a number of non-profit workshops and discussions focusing on social media strategy. She doesn’t promise to have all of the answers, but has some solid tips and information that you will find useful. Dan Pollock "Reclaim Your Domain" Get help with: • Selecting a domain name (if you don't already have one) • Determining the best free option for creating email address on your own domain • Transitioning your website to your own name like MyCharityName.Ca When you secure your own domain name, you ensure that you are owning, protecting, controlling and building your brand online. That’s because when you register a domain name, nobody else can have it; it’s uniquely yours! It not only strengthens your brand, but also makes it easier for people to find you online.

    The Dock

    300 - 722 Cormorant Street · Victoria, BC

    21 comments
  • Creating Integrated Campaigns - Multi-Channel Marketing in a Multi-Faceted World
    There are SO many channels to market your organization online and offline. Where do you start? What's good strategy? How do you put a campaign together? Learn about a holistic, integrated approach to non-profit campaigns that tie it all together: Direct Mail, Direct Email, Online Advertising, SEO, and Out of Home Ads. Create a smooth donor experience and maximize your brand exposure! Suggested donation: $5. Agenda 5:30-6:00: Doors open, schmoozing, coffee, and snacks 6:00-6:05: NetSquared welcome and program updates 6:05-7:00: Presentation by Anna King and Zach Bulick w/ Q&A 7:00-7:05: Net2Vic Needs Parade 7:05-7:30: Mingling, talking about next steps Anna King - Digital Marketing Strategist Anna King has over 10 years of experience in the non-profit industry. She's been on the front lines serving people directly, written grant proposals, organized events, sat down with individual donors, and solicited national corporations successfully. More recently, Anna focuses on online fundraising through websites, email, and online advertising. Having lived on the west coast all her life, Anna enjoys hiking, skiing, and yoga as well as simply reading next to a fire with her cat, Otto. Mariam Ghani - Print Marketing Strategist Mariam Ghani is a Print Marketing Strategist for Frontier where they raise funds for 11 different charities across Canada. With a background in Sociology, Mariam combines her experience of fundraising in annual giving with work at various non-profits to drive and inform strategy for how to best raise money for charities. Away from the Frontier office, Mariam can be spotted biking downtown on a teal bicycle or paddling an outrigger canoe, chasing seals down the Gorge waterway.

    Fort Tectoria

    777 Fort St · Victoria, BC

    11 comments
  • NGO HO HO: A holiday party for Victoria's non-profits
    Because changing the world is hard work! On December 2nd join us for the annual NGO HO HO - the holiday party for Victoria's non-profit community. There will be live music by the Reuben Wier Quartet, drinks, late night bites, face painting, photo booth with Xavier Photography, and best of all - a room full of people who are involved with making Victoria such an awesome city. Dress in your holiday best ... or worst! We look forward to seeing you there! Doors open at 7:30 on Friday, December 2nd at the Victoria Event Centre Tickets are $10 and can be purchased at http://netsquaredvictoria.ca/NGOHOHO. Hosted by NetSquared Victoria and your Victoria non-profit community. This is a 19+ event. -- Thanks to NTEN and their support, we have a limited number of free tickets available for people who can’t afford to go. Contact us at info@netsquaredvictoria for more info.

    Victoria Event Centre

    1415 Broad Street · Victoria, BC

  • The Indigenous Technology Talent Development Strategy
    Denise Williams will be sharing information about the First Nations Technology Council (http://www.technologycouncil.ca/) and the strategies underway to ensure Indigenous inclusion in the technology and innovation sector. We will discuss the Technology Council's current work on the Indigenous Technology Talent Development Strategy (http://www.technologycouncil.ca/talent-development) and how programs are designed to realize the vision of fully connected First Nations utilizing technology to build nations, access the knowledge-based economy and foster Indigenous innovation. Partnerships and alliances are key to realizing this vision and we will discuss to ways to get involved. Suggested donation: $5. Agenda 5:30-6:00: Doors open, schmoozing, coffee, and snacks 6:00-6:05: NetSquared welcome and program updates 6:05-7:00: Presentation by Denise Williams and Q&A 7:00-7:05: Net2Vic Needs Parade 7:05-7:30: Mingling, talking about next steps Denise Williams Denise is Coast Salish from Cowichan Tribes on Vancouver Island. She is an advocate for social justice and has spent her career seeking out opportunities to play a role in the advancement of Indigenous sovereignty. She is known for her early involvement and leadership in new and innovative initiatives addressing reconciliation and economic development leveraging technology and within the technology space. For the past ten years Denise has worked under the mandate of First Nations communities and leadership in British Columbia to address specific capacity building efforts in education and technology. She has worked federally, provincially and locally with a genuine approach to collaboration and partnership development that builds strong networks capable of moving critical initiatives to the forefront. Denise has an MBA from Simon Fraser University and specializes in social enterprise business development.

    Fort Tectoria

    777 Fort St · Victoria, BC

    4 comments
  • How to Use Domain Names to Build and Protect your Brand Online
    Nonprofits in Canada frequently cater to a local community - so branding yourself as Canadian signals to your supporters that you are a legitimate and trustworthy organization. Get the inside scoop on how to choose the right domain name and brand your nonprofit online. We’ll tackle the tough questions about choosing a domain name, getting your website up running, hosting email on your domain, and more. Find out why the .CA domain name is right for your nonprofit and how every .CA domain name contributes to building a better online Canada. Who should attend? Fundraisers, marketing and communications staff at nonprofits, charities and social enterprises. This event is for anyone who is interested in developing their brand online! Suggested donation: $5. Agenda 5:30-6:00: Doors open, schmoozing, coffee, and snacks 6:00-6:05: NetSquared welcome and program updates 6:05-7:35: Presentation by Jason Faber and Q&A 7:35-7:40: Net2Vic Needs Parade 7:40-8:00: Mingling, talking about next steps Jason Faber Jason Faber, Product Marketing Manager (.CA) at the Canadian Internet Registry Authority (https://cira.ca/) (CIRA) Jason is responsible for developing and implementing comprehensive marketing plans and strategies to promote and strengthen the .CA brand. With deep experience in marketing, technology and digital strategy, Jason strives to engage and educate consumers to ensure that they get the most out of their .CA domain and overall web presence. Find out if your ideal .CA domain name (https://cira.ca/choose-canada?utm_source=Sponsorship&utm_medium=meetup-netsqaured&utm_campaign=TechSoup) is available and register it today. Connect with Jason at [masked] and on Twitter at @Jason_Faber (https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjYtObxr47MAhVjvoMKHXEsB9AQ6F4IHDAA&url=https%3A%2F%2Ftwitter.com%2FJason_Faber%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&usg=AFQjCNHlcr4DZ5twhYgLgAk6QJK4GmyVbA).

    Fort Tectoria

    777 Fort St · Victoria, BC

    2 comments
  • NGO Summer Social
    Because changing the world is hard work! This July 5th, join the Net2Vic community and local NGO friends for a fun summer social at The Drake Eatery (http://drakeeatery.com/). We'll provide lots of delicious food and a free drink to the first 20 people to arrive. After that, you can choose from over 25 craft beers and ciders (and some wine too). Let's talk about the amazing year we've had, fun plans for the summer, and what we've got in the works for NetSquared Victoria this fall. There's no admission charge, but please RSVP so we know how many people to expect. See you there!

    The Drake Eatery

    517 Pandora · Victoria, BC

    3 comments
  • Social Media Surgery: Hands on advice & help
    Back by popular demand, we're planning our third Social Media Surgery (http://www.netsquared.org/blog/social-media-got-you-down-try-surgery) this spring. Do you need a hand in learning social media and web basics, like posting photos on Facebook, writing a tweet, or updating your blog? Or maybe you have questions about how to track the clicks on your links, or use Facebook Insights? Or maybe you want to chat with someone about your social media strategy? Or maybe you’re a social media pro yourself, and want to share your experience with others? Started in the UK, the basic idea of a Social Media Surgery is that it’s an informal event where anyone in the community with questions about how to use social media (“patients”) can come and sit down with someone who is more experienced in that area (“surgeons”, aka “doctors” as we would say) and get friendly, personal advice. The event will run as a drop in. Stay for 20 minutes or stay for the full 2 hours. We'll have refreshments on hand. On hand to help answer your questions will be several of the NetSquared Victoria team who have experience using platforms and tools such as Facebook, Twitter, Tweetdeck, Hootsuite, Bit.ly, Pinterest, Google+, Tumblr, Wordpress, NationBuilder, and Google Apps. Let us know if you want to see anything specifically or want to host a surgery station. If you’re curious to learn more about Social Media Surgeries, you can find more info here: http://socialmediasurgery.com/ and here http://www.netsquared.org/blog/social-media-got-you-down-try-surgery Or growing list of table hosts includes... Lori Elder: “To Tweet, or Not to Tweet - That is the question." Lori will help you to find the answer that is right for you/your organization. Bring your questions, and learn why it is important to have a social media strategy in place before putting yourself “out there”. Lori is a trusted communications professional with over 25 years combined experience in the non-profit, corporate and government sectors. Her heart is in helping non-profits and small businesses to thrive, and to more easily navigate their way through the web of social media. Lori has been managing social media strategy since 2007, and has hosted a number of non-profit workshops and discussions focusing on social media strategy. She doesn’t promise to have all of the answers, but has some solid tips and information that you will find useful. Brianna Green of Prodigy Group - public relations with social media Brianna Green regularly uses Social Media, specifically Facebook. Her experience ranges from creating Facebook pages, watching trends and interests as well as keeping content up to date and fresh on the pages she manages. Brianna will be talking about creating a Facebook page, keeping up with social media trends, what not to do and how to keep people engaged. Lyndsey Easton - mass communication and messaging Lyndsey is a communications consultant with 6 years experience working where the environment, politics and social justice intersect. She’s an expert in all things mass action emails and fundraising appeals. Whether you're trying to drive web traffic, command a social media army or open pocketbooks, Lyndsey will have some tips for you. Kirstie Paterson - unified content strategy Grow your audiences through a unified content strategy. Learn how to get the most out of your email, social and web efforts with the resources that you have. Kirstie has worked with non-profits, professional services and cultural industries for over ten years; pairing digital with traditional solutions to get attention. Christopher Bowers of Conversation Works - conversation/story telling and how to engage We all have a story to tell, but it takes skill to tell it well. Christopher will help you get your story clear, drawing out your successes and what's most important in your message. Visitors to Christopher's table may walk away with a short clip or some great questions that they can use with clients. Additional hosts include: • David Caughran of Connected Thought • Aiden Abrams

    Fort Tectoria

    777 Fort St · Victoria, BC

    11 comments
  • Branding As a Non-Profit: Putting Your Brand to Work for You
    Does your brand measure up to it's full potential? Strong brands help organizations to acquire financial, human, and social resources and to build key partnerships. Join Dan Dagg through an open and frank discussion on the importance for brand strategies, key principles for not-for-profit branding, how to control your brand, the importance of brand alignment and lastly, how to get people to give a damn about your brand. Suggested donation: $5. Agenda 5:30-6:00: Doors open, schmoozing, coffee, and snacks 6:00-6:05: NetSquared welcome and program updates 6:05-7:00: Presentation by Dan Dagg and Q&A 7:00-7:05: Net2Vic Needs Parade 7:05-7:30: Mingling, talking about next steps Dan Dagg Dan is the president of Hot House Marketing, one of Victoria's top advertising agencies with a staff of twelve and a client base that includes local, regional and national brands. His extensive business and academic background in marketing and advertising spans multiple product categories and has led an impressive number of clients through difficult business situations. Dan is the former Executive Vice-President and Director of Client Services at Copeland Communications. At Copeland he acted as the lead planner for clients such as Thrifty Foods, Pacific Coast Savings Credit Union, the Times Colonist newspaper, BC Ferries, Royal Roads University and a multitude of other clients. Prior to joining Copeland in 1994, Dan spent six years at Palmer Jarvis Advertising's Vancouver office. While there, he developed his strategic capabilities, working with clients such as Canada Safeway, Woodward's Department Stores, Quest Vitamins, McDonald's Restaurants and others. Dan has been a Chamber Director for the past six years and is the Founding Chair of the South Vancouver Island Economic Development Association - a groundbreaking public/private partnership that will create jobs and prosperity for the region. He was chair of the marketing committee for the David Foster Foundation's 25th Anniversary Miracle Concert and is the former President of Big Brothers Big Sisters of Victoria. Dan also held the position of Executive Director and Treasurer for the Advertising Agency Association of British Columbia for three years.

    Fort Tectoria

    777 Fort St · Victoria, BC

    8 comments
  • How to Have Fun with Facebook Ads
    Karl Hardin will lead a hands-on workshop where you will learn about how to write a good ad, test it, target different audiences and learn along the way so you are better poised to increase: traffic to your website, sign ups for your e-mail list and engagement with and the reach of your brand and story. And fun, it'll be lots of fun. Suggested donation: $5. Agenda 5:30-6:00: Doors open, schmoozing, coffee, and snacks 6:00-6:05: NetSquared welcome and program updates 6:05-7:00: Presentation by Karl Hardin and Q&A 7:00-7:05: Net2Vic Needs Parade 7:05-7:30: Mingling, talking about next steps Karl Hardin Karl Hardin is a digital communications consultant. He cut his teeth at Dogwood Initiative, where he helped grow Dogwood's e-mail subscription list by hundreds of thousands of e-mails over 5 years and 5 election campaigns. Karl is a trained ecologist who is laser-focused on finding the most impactful ways to combat climate change. He believes in the power of organizing and is excited about the potential of digital technologies to accelerate the basic unit of how change happens: one-on-one conversations between neighbours around shared values.

    Fort Tectoria

    777 Fort St · Victoria, BC

    15 comments
  • Driving Growth and Social Impact w/ Public Sector & Tech Community Collaboration
    Can collaborations between the BC public sector and the BC tech community accelerate economic growth and social impact? The B.C. Developers’ Exchange (http://bcdevexchange.org) is an initiative of the B.C. Government that’s adopted lean startup methodology to find out. Join David Hume, one of the co-founders of the DevExchange, in a discussion about the experiment and how your participation can take it to the next level. Suggested donation: $5. Agenda 5:30-6:00: Doors open, schmoozing, coffee, and snacks 6:00-6:05: NetSquared welcome and program updates 6:05-7:00: Presentation by David Hume and Q&A 7:00-7:05: Net2Vic Needs Parade 7:05-7:30: Mingling, talking about next steps David Hume David Hume is Executive Director, Citizen Engagement for the Government of British Columbia. His small but high impact team is helping government agencies open code, data and APIs to power opportunities for BC’s tech community through DataBC and the B.C. Developers’ Exchange. David is also responsible for managing many high profile public consultations for the provincial government, including recent work on modernizing liquor laws, reducing frustration in government services, and improving the situation of people with disabilities in our province.

    Fort Tectoria

    777 Fort St · Victoria, BC

    3 comments