Google Analytics: Measuring What Matters

Google Analytics is a free web analytics program for your site that takes less than 30 minutes to install. In roughly the same time it takes to watch an episode of your favorite sitcom, you can be learning the what, where, how, and when of the activities on your site. (The "why" is up to you.)

In this workshop, we will walk through:

• What Google Analytics is
• How Google Analytics works
• Key terms
• How you can use these learnings to move the needle of your organization forward