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New Year’s Resolution: Create a Communications Plan for 2019!
Description: You have dozens of programs and initiatives and an equal number of stakeholder groups, constantly wondering how you can share everything about what you do with the people in your contact list... ...Sound familiar? Communications is a critical function for any organization, but rarely receives the strategic planning it deserves. The result is a constant push of information ("news") and asks to everyone known to the organization. Stakeholders can feel unappreciated and white-washed. Supporters can become overloaded with information that is irrelevant to them. Communications staff can feel isolated, overwhelmed, and inefficient. It doesn't have to be this way. Strategic communications planning results in a calendar of communications activities that are each meant to achieve a distinct objective, aligned with your overall business goals, tailored to a specific audience. Join us to learn the essential components of a year-long communications plan and how to begin composing one for your organization. About Melissa: Melissa Russom ( is a strategic communications consultant with more than ten years of experience engaging various audiences in support of organizational goals. Through analysis of audience insights, business goals and organizational resources, Melissa designs communications programs that help organizations further their critical missions, ensuring every activity is aligned to a purpose.

Urban Co-Works

433 State Street 4th Floor · Schenectady, ny

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    NetSquared gathers together nonprofits and activists, tech leaders and funders, and everyone who's interested in using technology for social change.

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