How MarketingOps is like DevOps*
Software is consuming the world! Today, Modern Marketers rely on an 'Engineering' mindset to work creatively, and treat Marketing Operations like DevOps. This presentation will discuss how MarkOps and DevOps are charged to solve similar problems, along with the shared guiding principles that currently exist to help solve them.
Isaac is a tech-nerd who loves to makes people's jobs easier using tech and automation. As Director of Marketing Ops at New Relic, I optimize the entire value-chain by aligning people, their activities, the technologies and processes they use to achieve goals, in an efficient and scalable way. Automating where possible, enable where necessary. Previous to New Relic, Isaac was a part of other high growth companies like Blue Jeans Network and Citrix.
*note: no need to RSVP via Eventbrite
› Doors will open at 5:30 for a 30-minute networking happy half-hour! The food, beer and drinks are provided by Bellagios and New Relic. The presentation will begin right at 6p.
› FutureTalks is brought to you by New Relic (http://www.newrelic.com/) in collaboration with TAO (http://www.techoregon.org/).