The old-school advertising model still limps along, with clients complaining and ad people finding the process very painful. The goal of the Agile Marketing Meet-up is to see how we can evolve. As a group we will sort out whether we want to follow the agilemarketingmanifesto.org 's manifesto (heh) or if we want to find something new.
Once we have enough members, we'll set up a meet-up that will feature a facilitated interactive session. Looking forward to it!