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Upcoming events (3)
Join us for a live event at Sen Sakana in Midtown, co-hosted and catered by Yancy Violi, NYC’s Celebrity Bartender (barandbowtie.com). Location: Sen Sakana, 28 W 44th St, New York, NY 10036 Get Your Ticket Here: bit.ly/YDNACMO_Influencer_Event Registration Fee: $50 (Fee waived for verified influencers over 50k followers) Want a free ticket? Promote the event on social media and tag YDNACMO and Mr. Bar & Bowtie in the post. Twitter: @YDNACMO | @barandbowtie Instagram: @youdontneedacmo | @barandbowtie Facebook: You Don’t Need a CMO | Bar & Bowtie Micro-influencers (those influencers with 5,[masked],000 followers) have been called “the marketing force of the future” by Forbes. In the new age of influencer marketing, you don’t need millions of followers to be an in-demand influencer - just a deeply engaged, highly specific audience. If you’re thinking about turning your blog, YouTube channel, or other social media account into more than a side hustle, this event is for you. We’ll give you the roadmap to turn your unique nature into a marketable niche - no cash investments required. We’ll cover: Finding a profitable niche while remaining authentic How to tell if your audience is engaged enough (and increase engagement if they’re not) How to identify and connect with the right brands for your niche Using marketing tech to expand your influence Chris Hanson is a 5x startup founder, marketing strategy/branding expert, and the managing director of YDNACMO. He connects large-scale and micro-influencers to brands through YDNACMO’s influencer network. Yancy Violi, aka, “Mr. Bar & Bowtie,” is New York’s celebrity bartender. Not only does he regularly put on a show behind the bar at The East Pole NYC, he’s also worked with bars, liquor brands, and fellow bartenders to create top-quality content and an atmosphere for any and all to learn about bartending. This event is sponsored by Black Infusions, makers of Black Fig and Gold Apricot vodka (blackinfusions.com). Their handcrafted, small-batch spirits are naturally-infused spirits and free of artificial sugars, flavors, and colors.
By popular demand, You Don’t Need a CMO’s next live event at the Farm in SOHO will focus exclusively on practical and technical Google AdWords tips for beginners. This workshop will be fast-paced and targeted towards startup founders ready to get deep in the weeds of marketing their products. Get Tickets: https://youdontneedacmo.com/AdwordsForEntrepreneurs Our featured speaker Chris Hanson is a 5x startup founder, marketing strategy/branding expert, and managing director of YDNACMO. As crazy as it sounds, he used Facebook and Google Ads to grow the world’s first professional cuddling company to $2.5M in net revenue. We’ll start off by giving AdWords beginners pre-vetted strategies that have generated his clients millions of dollars in revenue at an extremely low cost of acquisition. You’ll learn to think beyond the campaign with a Growth Advertising strategy. For the pre-seed or pre-launch entrepreneurs out there, we’ll demonstrate how AdWords can be used a simple test to determine interest from potential customers/clients in key target demographics. You’ll learn why AdWords is the easiest, most reliable way to A/B test messaging and how CTR can determine your product’s true value before you spend tens (or hundreds!) of thousands developing it. These tactics apply to virtually any industry. We will discuss case studies in cryptocurrency, blockchain technology, dating apps, and investment products. There will be ample time after the workshop for additional questions on how to apply the techniques to your particular industry. Registration Fee: $30 Get Tickets: https://youdontneedacmo.com/AdwordsForEntrepreneurs
Marketing and selling ed-tech products is a notoriously difficult process; long sales cycles, legacy systems, and privacy issues make for a minefield of potential problems. Add to that being a startup with limited resources with paid advertising, and you have what at times can seem like an insurmountable issue. But you don't need to let these factors limit you - there are a few key channels that are proven and work for acquiring end-users, be it secondary or higher, teachers or admins, mobile or not. We will delve into these topics and break down case studies where it has worked for two successful companies, in addition to answering any questions you have and providing actionable followups. You can register for this Free webinar here: https://youdontneedacmo.com/edtech-marketing-webinar Speaker Bio: Chris Hanson is the founder of the unique gamified-LMS Eager, a platform integrated with Blackboard, Moodle and Canvas that analyzed behavioral data from the partnering systems to create actionable recommendations for teachers and parents. Eager's platform was sold to numerous Charter-schools in the tri-state area; helping students with disabilities, underachievement, and more - data privacy issues forced a pivot to higher-ed and ultimately a hiatus. Chris has since formed a number of tech companies, most recently founding one of New York's top SaaS marketing agencies, You Don't Need A CMO. He dedicates his free time to giving technical, practical marketing advice to non-technical startup founders like himself in marketing workshops.