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We’re having a Cambrian Explosion (https://goo.gl/iP1ryZ) in crypto. Just as the Cambrian period enabled the creation of a multitude of new life forms, the emergence of blockchain, cryptocurrency, and decentralization is opening up a wide range of previously unavailable markets as well as new ways to compete against entrenched incumbents. Sure, many of the new crypto entities coming in to being today will die out, but many of the ones that survive will be epic.

One of the most under-appreciated factors that will determine success and failure of many of these entities is Token Economics. As defined by William Mougayar (https://medium.com/u/f826ec76344e), a token is:

A unit of value that an organization creates to self-govern its business model, and empower its users to interact with its products, while facilitating the distribution and sharing of rewards and benefits to all of its stakeholders.

If that sounds complicated, it’s because it is complicated. William wrote a great post on token economics (https://goo.gl/YcVb29) that is a terrific primer for this call. In the post he proposes a set of 20 questions every ICO-based organization should ask itself, including:

Is the token tied to a product usage, i.e. does it give the user exclusive access to it, or provide interaction rights to the product? Does the token grant a governance action, like voting on a consensus related or other decision-making factor? Does the token enable the user to contribute to a value-adding action for the network or market that is being built? Does the token grant the user a value based on sharing or disclosing some data about them (passive work)? Is the token required to run a smart contract or to fund an oracle? (an oracle is a source of information that other a smart contract can use)

At this event, I'll be holding a Fireside Chat with Tom Bollich, a true thought leader in Token Economics. Tom is currently the  Lead Architect of MAD Network (https://goo.gl/AYkyWH), a decentralized ad tech ecosystem dis-intermediating programmatic advertising. Tom was previously a founding team member at Zynga where he helped create the token economies for games like Mafia Wars before he started advising Fortune 500 companies on “gamification”. Tom's also an advisor at StormX on Token Economics.

There'll be plenty of time for questions from the audince, aswell as socialising before and after the Fireside Chat. Food and drinks too.

Space is limited, so get there early. This first Meetup of this group is going to be epic. You'll tell your grandkids you were there :-)

Fireside chat made possible by McDermott Will & Emery LLP and Genesis Block.

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