PREVENTING COGNITIVE BIASES FROM CREEPING IN TO YOUR DESIGN AND USER RESEARCH

Generally, people go into tests with good intentions of gathering accurate, pristine information, so how does all this bias creep in? It’s pretty common to have several psychological biases working against you that can cloud the data-gathering agenda and bias interpretation of information and results. This talk will focus on surfacing some of the creepiest types of bias and how to prevent and combat them.

Jen Blatz is a Lead User Experience Designer and Researcher with expertise that lends itself to any industry. Jen’s path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, cloud storage, security, and pet health. Jen is now at Fidelity Investments focusing on improving enterprise tools used by employees.

Agenda:

6:30 - 7:00 Networking and Introductions

7:00 - 7:45 Presentation

7:45 - 8:00 Coaches Corner

8:00 - 8:30 Retrospective, Networking, Closing comments