Once more, with feeling – An emotional approach to Design
Details
This talk will be online only via Zoom. Anyone who sets themselves to "attending" will get details of how to dial in closer to the time. Any questions please get in touch.
About the Talk
In this talk Kerrie will be discussing the important role of emotion when designing products and services.
She'll take us on a journey to explore how we can use emotion to create better customer experiences and will share her insights into how we can understand, map, design and maybe even measure emotions whilst being 100% deliberate about it.
About the Speaker - Kerrie Hughes
Kerrie is a Service Design Consultant for SPARCK. She has been in the business of designing services & experiences since 2001 helping, large blue-chip organisations including EDF Energy and Barclays to take an outside-in, customer led design approach to their products and services.
For the past 2.5 years Kerrie has worked within Barclays point of sale business leading the CX design of their digital transformation, partnering with high profile brands such as Apple, Amazon and Tesla.
Her route into Service Design, from an indie-band chart topper, through the fine arts and customer experience has made her curious and determined to explore how we might infuse the best parts of these worlds into the realms of service design thinking.