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This talk walks you through how to increase engagement, lower customer acquisition costs, and, ultimately, improve store sales. An e-commerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy.

Bio: Topher DeRosia brings more than 25 years of experience as a web developer, over a decade of which has been spent building out WordPress sites. In addition, Topher has extensive knowledge of WooCommerce development, helped make Easy Digital Downloads and curates HeroPress.com. Fun fact: Topher is responsible for making the official International Space Station Windows95 desktop theme. He currently lives in Grand Rapids, MI with his wife Cate and two daughters, Ema and Sophia. You can find Topher on Twitter (@topher1kenobe) talking about ecommerce, web development, general technology, and culture. He’s also a regular on the Make WordPress and Post Status Slack channels. Past speaking experience: https://wordpress.tv/speakers/topher-derosia/
https://www.slideshare.net/topher1kenobe

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