Cross-Platform Storytelling

• What we'll do
Join us as Samantha Ragland and Em Mendez of the Palm Beach Post lead an evening session on cross-platform storytelling as part of ONA's speakers' bureau. Their session will focus on best practices and content strategy — for example, when and why to opt for an Instagram story over a Facebook Live. This session is about an hour and 15 minutes long, including a Q&A. And as always, we'll have snacks.

• Important to know
As manager for digital strategy, Ragland (@sammyragland) oversees the Post’s digital efforts covering entertainment. She leads a team of four reporters, helping them to differentiate the format and tone of their stories across various platforms — from Facebook and Instagram to Snapchat, Pinterest and email.

Mendez, an alum of CJC (JM ’98), is the digital newsroom business manager and former editor of La Palma, the Spanish weekly published by The Palm Beach Post until 2011.