With myriad ways to engage with readers, newsrooms are looking at how to best capture and hold their audience's attention. At this meetup, we'll look at the process of crafting a newsletter and writing engaging push alerts.
What You Can Expect
Per usual, we'll have free pizza, local St. Louis beer, soda, and other non-alcoholic beverages. We'll be ordering again this month from Pizza Head. The event will be held on the upper level of TechArtista, a coworking space located at 4818 Washington Boulevard in the Central West End.
Free street parking is available along both Olive Street and Washington Boulevard, and parking is also available for our members across the street in the church parking lots. Once you arrive, make your way up the center staircase to the common area, where you will be greeted by the group's co-organizers.
Please note: If the front door is locked when you arrive and no one is downstairs, please call Margaret Schneider at[masked]. Someone will come to let you in.
5:30 to 6 p.m.
We typically give people about 30 minutes to arrive at the venue. Take your time to sign in, grab some food and drink, and mingle.
6 to 6:15 p.m.
At the start of every event, we gather together for a quick icebreaker and update the group on any upcoming events, initiatives in the works, etc.
6:15 to 6:45 p.m.
The first part of this month's event on push notifications and newsletters will feature 15-minute presentations from speakers William Frazier (The Imperfectionist), Elaine Vydra (St. Louis Post-Dispatch), and Bill Keaggy (Tremendousness).
6:45 to 7 p.m.
Following each of the presentations, we'll take questions from attendees for a brief Q&A with the speakers. You can also submit questions in advance to [masked].
7 to 8:30 p.m.
Best sure to stick around after the talks to mingle with others.
For those who have never attended an Online News Association event before, we are the world's largest association of digital journalists. Our mission is to inspire innovation and excellence among journalists to better serve the public.
You do not have to be a member to attend one of our meetups. We do ask that you RSVP well in advance, however, to help us better gauge how much food we will need to order.
If you are looking to help us organize one of our monthly events, take on a leadership role with ONA St. Louis, sponsor the group, or ask any questions about the event, please feel free to email us at [masked].