Ending Illegal Online Advertising

When you see an advertisement online, chances are that Real-Time Bidding advertising systems (RTB AdTech) have just auctioned your personal data to hundreds of companies vying for your attention. The highest bidder serves you their ad, but winners and losers alike collect your data and combine it with other datasets to build sophisticated profiles about you for future targeting. This is a problem. AdTech companies collect every bit of information about us from our sexual preferences, political views, shopping habits to our browsing history, device information and much more.

Mike Morel from ORG is going to give a talk about the AdTech industry.