Topic: The Snake Oil Cycle
Speaker: Dave Cole
Biography: As a longtime product leader, Dave has had his hand at a dizzying variety of challenges that range from building an enterprise product from scratch to acquisition (Foundstone) to transforming a consumer product line (Norton). Dave was the driving force that took CrowdStrike’s nascent product line with a handful of small customers and established it as a disruptive force in the industry which has fueled the company’s explosive growth. He was also Chief Product Officer of Tenable where he steered the team through an aggressive growth phase, culminating in a successful initial public offering in the Summer of 2018.
Currently, Dave is focused on starting a new company, Open Raven, with co-founder Mark Curphey and running the Security Voices podcast alongside B-Sides conference icon Jack Daniel. He is a security industry of 20+ years, starting long before anyone started calling it “cyber”. He began as a consultant for Deloitte & Touche and then Internet Security Systems, conducting security assessments, deploying products and responding to incidents. Dave is a frequent spokesperson, making appearances on NBC, CNN and elsewhere while speaking at industry events such as RSA, Black Hat and most recently B-Sides Las Vegas. He has been a contributing author to a number of information security publications and books, including Crimeware: Understanding New Attacks and Defenses.
Dave is an investor focused on helping to grow businesses in his hometown of Los Angeles where he lives with his wife and son. This Summer he continues his relentless pursuit of growing the finest tomatoes on the westside. Dave holds a Bachelors of Business Administration from the University of Michigan Ann Arbor.
Abstract: The security industry can feel like it's a trip through a night market full of dubious characters offering even more questionable products. The easy answer is to blame the shadowy characters confronting you along the way. The better answer is more elusive, exploring dynamics of all parties involved from customers to investors and the people making and marketing the products themselves. Using stories to illustrate the many characters involved, we'll paint a full picture of the security market and propose ways in which we can make it less of walk down dark alley and more like a cruise through the Sunday Farmer's Market.
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