"Going Viral": How to Plan an Online Frenzy

We all remember the huge success of the "Ice Bucket Challenge", right? We also all know these types of multi-million hit campaigns are a dime a dozen. Mark Barker with Craft and Commerce will share with the Tech4Good community a few case studies on how nonprofits can plan for online impact.

You'll hear about how a Chicago-based cancer prevention nonprofit, Bright Pink, took charge of their online message and marketing through a data-driven impact model inspiring over 100,000 women to complete a cancer risk survey...and the campaign is still going.

Learn how you too can take your organization's initiatives beyond your expectations by leveraging data, social media, and online resources - cost effectively.

This session is for nonprofit marketers, fundraisers, data-analysis professionals, and digital content creators.

Bring plenty of business cards! Location will be announced shortly.